BLACK-POWERED

GIFT FROM THE CULTURE

BATIK BOUTIK was born out of a keen desire to piece together all the elements: culture, creativity, community and consciousness; tying it up in one big bow. This project is purely cultural.

We are proudly BLACK-POWERed and everything about the brand is Ghanaian. I (Maya Amoah) wanted to create something that would serve as a love letter to my roots and simply having immersed myself in this world over the years has led me to a closeness with my heritage and finding ways to honour it. You will see this honouring through the names of our products based on landmarks in the country and old adages here and there. We aim to reflect diversity in our photoshoots and you will notice that the majority of our models are Black or POC. We want to challenge white-dominated fashion spaces and represent as many different bodies as we can. 

APPRECIATING IS NOT APPROPRIATING

When you buy from BATIK BOUTIK you are directly supporting the culture. Our African wax print and batik clothes along with our accessories are for everyone. There is a fine but significant line between appropriation and appreciation. Here is an article that breaks it down. But the bottom line is it’s a lot about the hands that make it and most importantly, who is profiting.

At a time where many white-owned brands are taking up and dominating space in the African-made fashion industry, know that when you support us you are truly empowering and paying homage to the blueprint. Pretty much everything about our brand is Ghanaian: From the patternmaking to material sourcing and production to the Ghanaian photographers and models we contract and the packaging we buy- we try to support the Ghanaian economy every step of the way.